Skip to main content

The best way to get started is with a plan…

The marketing plan may be the most important document a company possesses. A marketing plan assembles all the pertinent facts about your company, the market it serves and its products, services, customers and competition. It sets goals and objectives for a specified period of time and lays out precise strategies and tactics to achieve them. Having a marketing plan will better help you focus on your target audience and determine any gaps in the market that could provide new opportunities for your company.

A Good Marketing Plan

Your marketing plan will also enable you to measure how your company is progressing and determine strategies that are working for you and those that are not. Your marketing plan should be reassessed annually, revising your situation analysis, analyzing and updating your goals and objectives, incorporating new advertising strategies and eliminating those proved unsuccessful.

The plan contains four principle sections: situation analysis, marketing objectives, marketing strategies and tactics. The situation analysis presents all relevant facts about the company’s history, growth, products and services, sales volume, share of market, competitive status, markets served, distribution system, past advertising programs, results of marketing research studies, company capabilities, strengths and weaknesses.

A company’s marketing objectives should be logical deductions from an analysis of its current situation and its prediction of future trends. To develop the marketing strategy, the target market must be selected, the product’s positioning determined and a cost-effective marketing mix for each target market must be constructed. The tactics, or short-term actions to be taken, are then established.

Step By Step

  • Step 1: Determine your objectives and goals
    If you don’t have a goal, how do you know what to do? This is one of the basic first questions to ask before beginning a marketing program. As your marketing company, we’ll help you answer it.
  • Step 2: Strategize and draft a budget
    Once you’ve settled on a goal, determining how to get there with your budget is the next step. As your marketing company, we’ll help you decide on the best balance between costs and returns as it relates to achieving your goal.
  • Step 3: Develop your marketing plan
    From the results of 1 and 2, Creative Marketing & Design will devise a plan of action to reach your goals successfully and on budget.
  • Step 4: Execute marketing plan
    We are a fully capable creative shop with the best people in place to turn ideas into action. If you need assistance with any of the parts of pieces of your plan, we’re here to help.
  • Step 5: Evaluate
    In this last step, we are happy to evaluate results of the marketing effort and meet with you to discuss changes and additions for the future.

Let’s Get Started

Contact Creative Marketing & Design today and let’s start developing your marketing strategy.
Close Menu
Skip to content